Did you have the same experience as I encountered? Reading the novel online during the exciting plots, while interrupted by the annoying ads? It triggers my thoughts about in-app ads.
Nowadays, the Internet is filled with varieties of ads. There is no doubt that you will see an ad as long as you are on the Internet. If you want to enjoy an app or website without ads, you have to pay. Otherwise, you have to see those annoying infinite ads in order to enjoy the free contents because these annoying ads help developers cover their expenses. Therefore, when you download some free apps, like reader app and game app, you have to see those evil ads again and again. However, some display ads are good as they are in limited while others “ unlimited “ display ads will bother you and make you hate the ads and even the app. So the location of displaying ads in the mobile app is of great importance.
Type one—limited display ad
*The image is from google, available at http://thenextweb.com/wp-content/blogs.dir/1/files/2014/02/Angry-Birds-on-Android-Hits-3M-Downloads-Free-with-Google-s-AdMob-2.jpg
As the picture shows, we can see an ad at the right corner of the game. However, it is not annoying because it does not bother you when you play the game. You would not touch it unless you are interested in this game. This type of ads will not get a rise out of people.
Type two—unlimited display ad
*The image is from google, available at https://i1.wp.com/www.ideatoappster.com/wp-content/uploads/2013/11/adcolony-ad.png
From these two examples, we can see that these ads block half of the screen or even the entire screen, thus removing any distractions while you use your favorite app or play a game. As they show up, you have to stop to cancel these ads by a small “X” button or even to wait till it is gone if there are not small buttons. Besides, the “X” button is too small to touch, so mostly you will touch the ads and a website will show up suddenly and force you to quit the game. These ads will not help advertise their products at all and even annoy people, resulting in that people hate the products. This result is definitely not what the ads’ intention is.
Therefore, the location of displaying ad in the mobile app is pretty important for a brand. If you put an ad in the right place, the audiences will not hate it and sometimes may see what it advertises. However, if you put it through the whole screen, it will bring negative effect and result. So, choosing a right location for you to display ads is super important.