According to Eisenberg Holdings, many companies paid $92 for bringing people to their website, but only spent $1 in converting them into customers. Many companies found this fact and tried to increase conversion. To achieve the goal, we should put emphasis on the landing page. If the company has a perfect landing page, companies will attract the customers to stay on its website, making them become the users of its product. The landing page of IHeartRadio can prove this truth.
The image is from Google, available at https://www.appboy.com/blog/day-life-iheartradio-marketer/
According to Wikipedia, iHeartRadio was ranked #4 on AdAge’s Entertainment A-List in 2010. Its success is not only because it has 800 local iHeartMedia radio stations across the United States, as well as from hundreds of other stations and from various other media, but also because it has a successful landing page by clicking the link (http://www.iheart.com/?pname=email&campid=ihr-welcome&cid=startlistening) from the email.
- Headline—“Tells us the genres you like, we will suggest station for you”.The headline and the tagline are effective. They tell people what they can offer and what their platform is designed for. It is easy for people to understand.
- Multiple chooses of Radio stationsPeople can choose the genres they like, such as country, hip hop, classic Rock and so on. These multiple choices capture people’s attention directly and attract people to try its platform directly. It is an easy way to convert the people into users.
- Background. An image of the live show is connected to the music topic.
- Simple outlet. The landing page does not have many words. It seems simple but the tagline and image tell people what they can do on the website.
Therefore, all these elements help IHeartRadio have a perfect landing page, bringing customers to its website.
*More information about “IHeartRadio‘s Unique Strategy For Driving Mobile Engagement” by Maria Bonello is available on https://www.appboy.com/blog/day-life-iheartradio-marketer/